CEO Dashboards can be a great way to shed light on customers and sales process performance and get feedback on how you as the CEO are performing your role.

Read more: http://www.marketingprofs.com/7/ceo-dashboards-visual-reports-help-sales-performance-celli.asp#ixzz2RaCdynh9
 
 
A survey conducted by Marketing Management Analytics and Financial Executives International found that just 7% of financial executives are satisfied with their company's ability to measure marketing ROI.

Read more: http://www.marketingprofs.com/7/roi-challenges-remain-discipline-pays-off-lenskold.asp#ixzz2RaGCDHv7